The Points of View

UN, Ogilvy Firms Pitch World Humanitarian Day to Millennials (PR Week)

The United Nations and Ogilvy PR have leveraged celebrity influencers and traditional media to boost engagement among Millennials for World Humanitarian Day. "Millennial outreach is 100% the top of what we're trying to do with everything," said Seth Grugle, account director at Ogilvy PR.

Will Blog for Brand: Identifying, Engaging and Building Ambassadors of Influential Bloggers

Seth Grugle, Account Director at Ogilvy PR in New York discusses how to identify, engage and build ambassadors of influential bloggers. Watch to learn how bloggers can propel your brand.

5 Instagram Tips for PR Pros (PR Newswire)

"If a picture is truly worth a thousand words, then the visual imagery projected through Instagram translates well beyond a 140-character maximum," says Grugle.